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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Kiki Farida Ferne
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Computer Science & IT Economics, Econometrics & Finance Education Health Professions

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ENCOURAGING EMPLOYEE LOYALTY THROUGH JOB SATISFACTION Berta Gracela Manalu; Kiki Farida Ferne
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 1 (2025): 9th IHERT (2025): IHERT (2025) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i1.490

Abstract

This study aims to analyze the influence of reward, transformational leadership, and work environment on employee loyalty with job satisfaction as a moderating variable at PT PLN (Persero) Customer Service Implementation Unit (UP3) Padangsidimpuan. The background of this research lies in the importance of maintaining employee loyalty to ensure the company's effectiveness and long-term sustainability. The population of this research consisted of all employees of PT PLN (Persero) UP3 Padangsidimpuan, with 86 respondents determined through a saturated sampling technique. The research method applied was quantitative, using a questionnaire as the instrument, and the data were analyzed using Partial Least Square (PLS). The findings revealed that reward has a positive and significant effect on employee loyalty. Transformational leadership also positively and significantly influences employee loyalty, while a conducive work environment enhances employee loyalty as well. Furthermore, job satisfaction functions as a moderating variable that strengthens the relationship between reward, transformational leadership, and work environment with employee loyalty. In conclusion, to improve employee loyalty, the company should provide fair rewards, implement transformational leadership, create a comfortable work environment, and ensure employee job satisfaction.
Co-Authors Berta Gracela Manalu SRI RAHAYU