<![CDATA[This study investigates the impact of utilizing Augmented Reality (AR)-based interactive media on students' learning motivation. The research adopts a quasi-experimental method with a pretest-posttest control group design, involving middle school students who were divided into experimental and control groups. The experimental group used AR-based interactive media during the learning process, while the control group experienced conventional instructional methods. Data were collected through motivation questionnaires and observations, and were analyzed statistically to determine the differences between the two groups. The results reveal that students exposed to AR-based media demonstrated significantly higher motivation levels compared to those taught using traditional approaches. The use of AR enhanced students' interest, engagement, and participation during lessons, offering a more immersive and stimulating educational experience. Furthermore, the interactive features of AR allowed students to better visualize complex concepts, leading to improved comprehension and retention. These findings suggest that incorporating AR technology into educational settings can be an effective means of fostering student motivation and optimizing learning outcomes. Educators and policymakers are encouraged to consider the integration of innovative technologies like AR to create more dynamic and motivating learning environments that meet the needs of 21st-century learners.]]>
