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All Journal Jurnal Ilmiah Manajemen dan Akuntansi
Iranda Juliawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : Jurnal Ilmiah Manajemen dan Akuntansi

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ANALISIS STRATEGI INOVASI PRODUK DALAM MENGHADAPI PERSAINGAN PASAR PADA UMKM KERIPIK SAYUR YU MI Iranda Juliawati
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/bc1hp956

Abstract

This study aims to determine the Analysis of Product Innovation Strategies in Facing Market Competition in Yu Mi Vegetable Chips MSMEs. This research uses a qualitative method with data collection techniques through interviews with five resource persons accompanied by observation to obtain more accurate information directly and documentation as evidence of research. The results showed that the product innovation strategy implemented by Yu Mi Vegetable Chips MSMEs includes new product development, product differentiation, attractive packaging design, and utilization of digital platform as promotional media. The strategy has a positive impact on competitiveness, customer loyalty, and business suistainability in the midst of intense competition.
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