Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal DFAME Digital Financial Accounting Management Economics Journal
Djordan, Adam Muhammad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : DFAME Digital Financial Accounting Management Economics Journal

 1 
Pengaruh Citra Merek dan Desain Produk Terhadap Keputusan Pembelian Mobil Honda Jazz di Kota Tasikmalaya: Suatu Analisis Survei pada Konsumen Produk Mobil Honda Jazz Djordan, Adam Muhammad; Tri Yusnita, Rita; Sutrisna, Arga
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.113

Abstract

This research explores the influence of brand image and product design on the purchasing decisions of Honda Jazz in Tasikmalaya City, Indonesia, within the competitive automotive industry context. A multiple linear regression analysis indicates that brand image and product design significantly positively impact purchasing decisions. A good brand image and appealing product design are associated with increased purchasing decisions. Recommendations are provided for Honda Jazz manufacturers and marketers to continuously maintain brand image and innovate in design to retain consumer loyalty and attract potential consumers in the competitive automotive market. This study narrows its focus to consumers in Tasikmalaya City, and highlights the importance of brand image and product design in consumer purchasing decisions within the automotive industry.
Co-Authors Sutrisna, Arga Tri Yusnita, Rita