Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi & Media Digital
Netti Anjelina
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MEASURING POSITIONING “NUSANTARA” : BRAND ANALYSIS OF EAST KALIMANTAN AS NEW CAPITAL CITY OF INDONESIA Varlina, Vivi; Netti Anjelina
Jurnal Komunikasi & Media Digital Vol. 1 No. 1 (2023): Jurnal Komunikasi & Media Digital
Publisher : Program Studi Komunikasi Universitas Pertamina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70611/jkmd.v1i1.6

Abstract

The relocation of the capital city of Indonesia from Jakarta to East Kalimantan has always attracted attention. Although this has been decided through a long democratic process, this relocation still brings pros and cons in society. Within the framework of economic transformation, realizing prosperity and equitable development, the Government of Indonesia is moved to answer this challenge. However, does this relocate have any urgency, especially since Indonesia has just recovered from the impact of the Covid-19 pandemic? Then how about building a new modern capital city with complete facilities, but still preserving nature and the environment? This research was conducted using a descriptive quantitative approach. Conceptualization is emphasized on the positioning and branding of East Kalimantan by referring to current conditions, as well as the utilization of existing resources in order to reach the ideal condition of the capital city. In this context, the government public relations has a strategic role in measuring people's aspirations, as well as campaigning for a city branding blueprint for the new capital city.
Co-Authors Varlina, Vivi