Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal IIJSE
Artiyani, Muji
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Impact of Digital Inbound Marketing on Admission Interest at Kebangsaan Republik Indonesia University: The Mediation Role of Campus Reputation and Brand Awareness Artiyani, Muji; Munawar, Fansuri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6592

Abstract

This study analyzes the impact of inbound digital marketing on enrollment interest at Universitas Kebangsaan Republik Indonesia (UKRI), considering the mediating roles of university reputation and brand awareness. The findings indicate that inbound digital marketing significantly influences university reputation, brand awareness, and enrollment interest. However, the interactive communication aspect of inbound digital marketing needs improvement. University reputation and brand awareness were found to mediate the relationship between inbound digital marketing and enrollment interest. Although inbound digital marketing strategies are effective in increasing UKRI’s recognition, branding strategies need to be strengthened to position UKRI as the top choice for prospective students.
Co-Authors Fansuri Munawar