Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal IIJSE
Rivaldi, Rival
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Online Buying Interest in the Ciayumajakuning Property Industry from the Influence of Organic and Non-Organic Digital Marcom Rivaldi, Rival; Faturrahman, Dimas; Misbak, Misbak; Muthiarsih, Tiara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8296

Abstract

This study wants to find out if using free Live Streaming and paid Meta Ads to market online works to make people want to buy property in the Ciayumajakuning area. We got information from 270 people using online surveys, and we used math to look at the information. The study shows that both ways work to make people want to buy online, but Meta Ads works a little better. Live Streaming, however, enhances consumer trust through real-time interaction and product visualization. This research offers practical insights for property marketers in selecting adaptive and effective digital strategies based on campaign goals, consumer behavior, and resource allocation.
Co-Authors Faturrahman, Dimas Misbak, Misbak Tiara Muthiarsih