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All Journal Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah
Elza, Livianinda
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Economics, Econometrics & Finance Energy Environmental Science Public Health Social Sciences

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Identification of Potential Processed Products from Coconut Water for MSME Development in Indonesia Mela, Ervina; Mustaufik, Mustaufik; Budiarti, Laeli; Elza, Livianinda
Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Vol 20 No 2 (2025): September 2025
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/er.v20i2.13720

Abstract

Coconut products, especially coconut water, have the potential to be carried out on a household or MSME scale. The purpose of this study was to identify processed products from coconut water that have the potential to be developed on an MSME scale in Indonesia. The study was conducted in 2 stages. The first stage is the identification of processed products from coconut water. The second stage is the selection of potential products. The selection of potential products was done by applying the Bayes method through interviews with 9 experts. The selection criteria were market potential, business capital, technology, human resources and and availability of raw materials. The study results showed that the products in the top 3 rankings were nata de coco, coconut vinegar, and packaged coconut water. The study results are expected to be useful for related stakeholders such as MSMEs, local governments, and universities to develop downstream coconut water products.
Identification of Potential Processed Products from Coconut Water for MSME Development in Indonesia Mela, Ervina; Mustaufik, Mustaufik; Budiarti, Laeli; Elza, Livianinda
Eko-Regional: Jurnal Pembangunan Ekonomi Wilayah Vol 20 No 2 (2025): September 2025
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/er.v20i2.13720

Abstract

Coconut products, especially coconut water, have the potential to be carried out on a household or MSME scale. The purpose of this study was to identify processed products from coconut water that have the potential to be developed on an MSME scale in Indonesia. The study was conducted in 2 stages. The first stage is the identification of processed products from coconut water. The second stage is the selection of potential products. The selection of potential products was done by applying the Bayes method through interviews with 9 experts. The selection criteria were market potential, business capital, technology, human resources and and availability of raw materials. The study results showed that the products in the top 3 rankings were nata de coco, coconut vinegar, and packaged coconut water. The study results are expected to be useful for related stakeholders such as MSMEs, local governments, and universities to develop downstream coconut water products.
Co-Authors Laeli Budiarti Mela, Ervina Mustaufik