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Hidayat, Syepi
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Economics, Econometrics & Finance

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The Influence of Price Perception and Product Quality on Purchase Decisions Through Trust in the Furniture Business of PT Inti Sinergi Sistem, Bogor Regency Hidayat, Syepi; Muharam, Hari; Farradia, Yuary
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8171

Abstract

This study aims to examine how price perception and product quality influence purchasing decisions through trust in the furniture business of PT Inti Sinergi Sistem in Bogor Regency. The sampling methods used were purposive sampling and simple random sampling by distributing questionnaires to 106 respondents using Google Forms. The data collected from the questionnaires were processed using SPSS Version 25 and Lisrel 8.80. The results of the study indicate that price perception and product quality influence consumer trust, price perception and product quality influence purchasing decisions, and consumer trust can act as a partial mediator between price perception and product quality on purchasing decisions in the furniture business of PT Inti Sinergi Sistem in Bogor Regency.
Co-Authors Muharam, Hari Yuary Farradia