Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal IIJSE
Saputri, Yunida Anggun
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Marketing Strategy Analysis in Increasing Sales Volume of Suweger Indonesia Brand in Surabaya Saputri, Yunida Anggun; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8902

Abstract

This research aims to evaluate digital marketing strategies in increasing sales volume of the Suweger Indonesia brand in Surabaya. The research method used is descriptive qualitative through observation, interviews, and documentation. The results indicate that the utilization of social media (Instagram and TikTok), online delivery services, and creative content relevant to Gen Z significantly contribute to attracting consumers and boosting sales. The SWOT analysis shows a strength score of 1.93 and a weakness score of 0.39 (a difference of 1.54), as well as an opportunity score of 2.10 and a threat score of 0.86 (a difference of 1.24). The IFAS score of 2.32 and EFAS score of 2.96 place Suweger in Quadrant I, indicating an aggressive growth (SO) strategy as the appropriate approach. This strategy includes optimizing digital platforms, launching healthy menu options, collaborating with micro-influencers, and developing a digital reward system to strengthen customer loyalty.
Co-Authors Kusumasari, Indah Respati