Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal SEPA (Social Economic and Agribusiness Journal)
Zulfi, Jivana
Sebelas Maret University
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Preferensi Konsumen Terhadap Pembelian Kopi Instan White Coffee Di Kecamatan Kebumen Kabupaten Kebumen Zulfi, Jivana; Kusnandar, Kusnandar; Qonita, Rr. Aulia
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.361 KB) | DOI: 10.20961/sepa.v14i2.25008

Abstract

This research was aimed to determine the consumer preferences and attributes that most consumers consider in purchases of instant White Coffee in Kebumen Subdistrict Kebumen Regency. The basic method of this research is descriptive analytic by survey technique to the respondents directly. This research was conducted to respondents who had bought instant White Coffee with 96 respondents. The sampling technique was done with convenience sampling technique use questionnaires. Data analysis used is chi square operated by SPSS and fishbein multi attribute analysis. Based on the research results obtained the following conclusions: (1) consumer’s preference toward purchasing of instant white coffee purchase in Kebumen  Subdistrict  Kebumen  Regency  based  on  the  existing  attribute  is  flavor variant = original; promotion = purchase bonus; packaging = attractive appearance; and guarantee = halal; as well as the preferred product is Luwak White Koffie; and (2) The attributes of instant white coffee most considered in the purchase decision of instant white coffee in Kebumen Subdistrict Kebumen Regency are brand attributes.
Co-Authors kusnandar kusnandar Qonita, Rr. Aulia