Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Innovative: Journal Of Social Science Research
Nuurhidayah, Husniyyah
Unknown Affiliation
Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Innovative: Journal Of Social Science Research

 1 
Pengaruh Faktor Penjual, Discount Voucher, dan Giveaway Terhadap Customer Trust dan Customer Engagement pada Siaran Langsung Tiktok Shop Nuurhidayah, Husniyyah; Bisma , M. Ardhya; Sanggala, Ekra
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.8141

Abstract

One crucial aspect in the success of the live streaming shopping is the high number of views and engagement obtained from customers watched the live streaming. The aim of this research is to determine whether seller factors, discount vouchers, and giveaways had an impact on customer trust, and whether customer trust influenced customer engagement in Tiktok Shop live streaming shopping. This research used employed the Partial Least Square-Structural Equation Modelling (PLS-SEM) technique as data analysis method. Data collected by using a questionnaire, and will be processed using SmartPLS4 tools. The research results prove that seller factors such as informative seller, interactive seller, dedicative seller, influential seller, discount voucher, and giveaway are accepted positively and significantly influence customer trust. Customer trust also significantly affecting positive customer engagement.
Co-Authors Bisma , M. Ardhya Ekra Sanggala