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All Journal Welfare: Jurnal Pengabdian Masyarakat
Alfandi, Moh.
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Environmental Science Social Sciences

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Journal : Welfare: Jurnal Pengabdian Masyarakat

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Pemanfaatan Canva Sebagai e-Katalog Dalam Meningkatkan Visibilitas Dan Kehadiran Toko Zaidan di Dunia Digital Alfandi, Moh.; Ribie, Maya Fransiska; Fitria, Maula Lailatul; Wahyuni, Meyla Tri; Zunaidi, Arif; Mochamad Alvido Zakaria; Hidayah, Islamiati
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2023): Welfare : September 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i3.725

Abstract

This service aims to increase accessibility and convenience for consumers when shopping for products from micro, small, and medium enterprises (MSMEs) through the use of the Canva platform as an e-catalog. The service method includes training and assistance for MSMEs in using Canva to create interesting and informative e-catalogs. Apart from that, consumers are also given a guide to using the e-Catalog to make it easier for them to choose and order products. The results of this service show a significant increase in the accessibility of MSME products via digital platforms. Consumers can easily access the e-catalog, browse products, and make transactions online. MSMEs also experience increased sales and exposure through the use of this technology. In this way, this service has succeeded in expanding market reach for MSMEs and making it easier for consumers to shop for local products. This initiative promotes the growth and sustainability of MSMEs in today's digital era.
Sosialisasi dan Pelatihan Digital Marketing sebagai Strategi Pengembangan UMKM Desa Kayunan, Kayunan, Plosoklaten, Kediri Khasanah, Putri Nurul; Rohmah2, Ulfi At-Tiqohtur; Hidayah, Nurma; Alfandi, Moh.; Azani, Sadik; Fatimatuzzahro, Maudy; Azkiyah, Dzurrotul Maulidah; Setiawan, Wahyu Firman; Putri, Ermalinda Oktavera; Ni'mah, Faiqotun; Akbar, Arya Fadila; Sari, Dewi Dita; Mak'isyah, Yusrina Al; Wijaya, Intan Syamsyyana; Ibriziyah, Ibriziyah; Febianti, Risania; Rosa, Selvia Dia; Surahmat, Surahmat
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1629

Abstract

Digital marketing has become a basic need for business actors, including MSMEs in Kayunan Village which is known for producing rengginang crackers and cassava crackers. With the change in consumer behavior from traditional to digital, MSMEs are required to adapt and utilize digital technology to increase competitiveness. However, many MSMEs do not fully understand how to use digital tools effectively. The method used is the ABCD approach. Through digital marketing outreach activities, MSMEs in Kayunan Village are given a basic understanding of the use of social media platforms, how to create interesting content, and manage online advertising efficiently. The results of the activity showed that participants responded positively and understood the importance of digital marketing to reach a wider market, increase visibility and increase sales of their products. It is estimated that by implementing optimal digital marketing strategies, MSMEs in Kayunan Village can develop more rapidly and contribute to improving the local economy.
Co-Authors Akbar, Arya Fadila Azani, Sadik Azkiyah, Dzurrotul Maulidah Fatimatuzzahro, Maudy Febianti, Risania Fitria, Maula Lailatul Hidayah, Islamiati Hidayah, Nurma Ibriziyah, Ibriziyah Khasanah, Putri Nurul Mak'isyah, Yusrina Al Mochamad Alvido Zakaria Ni'mah, Faiqotun Putri, Ermalinda Oktavera Ribie, Maya Fransiska Rohmah2, Ulfi At-Tiqohtur Rosa, Selvia Dia Sari, Dewi Dita Setiawan, Wahyu Firman Surahmat Surahmat, Surahmat Wahyuni, Meyla Tri Wijaya, Intan Syamsyyana Zunaidi, Arif