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All Journal Jurnal Ilmiah Ecobuss
Nantheni, Sobha
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Economics, Econometrics & Finance

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Journal : Jurnal Ilmiah Ecobuss

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Strategi Pengembangan Pemasaran Produk Hortikultura pada PT Sumber Alam Jaya Perkasa Nantheni, Sobha; Budiman, Irwan
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1862

Abstract

This study aims to determine the application and alternative marketing strategies for horticultural products so that the company can increase sales. The method used in this research uses desciptive analysis with a quantitative approach. The data collection technique used a questionnaire method with a sample of 22 respondents. In addition, there is additional supporting data from books and other sources related to the research. The data obtained was then analyzed using the SWOT analysis method to determine the strengths, weaknesses, opportunities, and threats of the company’s marketing strategy. The results of the study as shown in the Cartesian diagram that the company is in quadrant I which supports an aggressive growth strategy (Growth Oriented Strategy) which is a very favorable situation because it has strengths and can take advantage of existing opportunities.
Co-Authors Irwan Budiman