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HasanurArifin
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Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : journal of business transformation and strategy

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The Effect of Price and Product Quality on the Decision to Purchase Ventela Shoes in Banjarmasin City MuhammadLukmanHusaini; HasanurArifin; RizkiMuslimHidayat; Humaidi
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/qvd0vn28

Abstract

Abstract: The development of increasingly complex consumer needs and increasingly sharp market competition causes many things to influence consumer purchasing decisions for a product. This study aims to determine the effect of price and product quality partially and simultaneously on purchasing decisions. This study uses a quantitative approach with the type of explanatory research. Respondents in this study were buyers and users of Ventela shoes in the city of Banjarmasin who were taken using purposive sampling technique. So that 120 respondents who are buyers and users of Ventela shoes are obtained as research samples. The type of data used is sourced from primary data obtained from the distribution of questionnaires. Data analysis used descriptive analysis and multiple linear regression analysis. Data processing was carried out using SPSS 26 for windows computer software. The results showed that partially the price variable (X1) had a significant effect on purchasing decisions (Y) with a significant value of 0.000 <0.05, the value of t arithmetic was 3,721 > t table 1,980 and a large effect of 33.3%, product quality (X2) has a significant effect on purchasing decisions (Y) with a significant value of 0.000 <0.05, the value of t arithmetic is 5.215 > t table 1.980 and the influence is 46.7%. Simultaneously, the price variable (X1) and product quality (X2) have a significant effect on purchasing decisions (Y) with a significant value of 0.000 <0.05, F count 72.457 > F table 3.07 and a large influence of 52.5%.
The Effect of Sponsorship Events and Prices on Interest in Buying Sampoerna A-Mild Cigarettes in Banjarmasin City NurAzizah; HasanurArifin; SetioUtomo; Humaidi
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/cw54xn30

Abstract

that have limitations in promotion. This study aims to determine the effect of sponsorship events and prices on buying interest. Respondents in this study were buyers of Sampoerna A-Mild cigarettes in Banjarmasin City who were taken using a simple random sampling technique. So that 50 respondents who bought Sampoerna A-Mild cigarettes were obtained as research samples. The data used were taken from a questionnaire made by the author himself. Data analysis used descriptive analysis and multiple linear regression analysis. The results showed that partially the Event Sponsorship variable had a significant effect on Buying Interest in Banjarmasin with a large influence of38.7%, the Price variable had a partially significant effect on Buying Interest with a large influence of 38.9%, simultaneously the Event Sponsorship variable and Price has a significant effect on Buying Interest with a large effect of44.9%.
Effect of Current Ratio and Debt to Equity Ratio on Return on Assets (ROA) in food and beverage sub-sector companies for the period 2015-2021 NadiaUlfah; HasanurArifin; Sugiharto; SetioUtomo
Journal of Business Transformation and Strategy Vol. 1 No. 1 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/zk876507

Abstract

Abstract: This study aims to determine and examine the effect of Current Ratio (X1) and Debt To Equity Ratio (DER) (X2) on Return On Assets (Y) in food and beverage sub-sector companies for the 2015-2021 period. This study uses a quantitative approach and with an explanatory type. The object of this research is the Annual Financial Report of the Food and Beverage Sub-Sector Company which consists of PT. Akasha Wira Internasional Tbk, PT. Tiga Pilar Sejahtera Tbk, PT. Tri Banyan Tirta Tbk, PT. Campina Ice Cream Industry Tbk, PT. Nippon Indosari Tbk. The data used in this study is secondary data, namely the published financial statements of the Food and Beverage Sub- Sector Companies for the 2015-2021 Period. The population used in this study is the entire Annual Financial Statements of Food and Beverage Sub-Sector Companies, while the sample used is the Annual Financial Statements of 35 research periods of 7 years multiplied by 5 research objects. This research uses purposive sampling technique. The data analysis technique used is Descriptive Statistical Analysis, Classical Assumption Test, Multiple Linear Regression Analysis, and Hypothesis Testing. Results Based on research using the t test or partially on the variable Current Ratio (CR) to Return on Assets (ROA) has no significant effect. The Debt-to-Equity Ratio (DER) partially has no significant effect on Return on Assets (ROA). And the results of the simultaneous test (f test) it is known that the Current Ratio (CR) (X1) and Debt on Equity Ratio (DER) (X2) simultaneously have no significant effect on Return On Assets (ROA) is large the effect is only 3% the remaining 97%. influenced by other variables not examined in this study
Co-Authors Humaidi MuhammadLukmanHusaini NadiaUlfah Nurazizah RizkiMuslimHidayat SetioUtomo Sugiharto