Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia
Saepul Munir, Achmad
Unknown Affiliation
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Syntax Literate: Jurnal Ilmiah Indonesia

 1 
The Influence of Marketing Partnership and Sales Promotion on Purchase Intention of Sei Sapi Mancuy Brand on the Grabfood Super App in Bandung City Saepul Munir, Achmad
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61227

Abstract

This study explores the effects of Marketing Partnership and Sales Promotion on Purchase Intention of Sei Sapi Mancuy brand through the GrabFood super app in Bandung, Indonesia. A descriptive and verificative research methodology was adopted, involving 100 respondents. Results indicate that both Marketing Partnership and Sales Promotion together positively influence Purchase Intention, but Sales Promotion alone significantly affects Purchase Intention, while Marketing Partnership does not. The findings suggest that enhancing Sales Promotion strategies can increase Purchase Intention among both existing and potential customers
Co-Authors