Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal AKADEMIK: Jurnal Mahasiswa Humanis
Gu, Kan Myon
Unknown Affiliation
Religion Humanities Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : AKADEMIK: Jurnal Mahasiswa Humanis

 1 
Strategi Kolaborasi Uniqlo dengan Program Anime terhadap Hasil Penjualan: Studi pada Uniqlo dengan Program Anime Muttaqin, Zaenal; Savitri, Citra; Suroso, Suroso; Gu, Kan Myon
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i3.995

Abstract

This study aims to reveal the collaboration strategy between Uniqlo and anime programs on sales results. The research method used is to use a qualitative approach to understand more deeply about the patterns, trends, or phenomena involved to explore and understand the more subjective and complex aspects of the data in the sales data table. The focus of the study involves various articles related to Uniqlo's management strategy, as well as discussing in general Uniqlo's collaboration strategy with anime programs, and developments in market size, share, and trends in the anime industry that have been previously published. The literature is carefully analyzed and then compiled and presented.
Co-Authors Savitri, Citra Suroso Suroso Zaenal Muttaqin