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All Journal Jurnal Insani
A, Gun Sukirman
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Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Insani

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AIK KOPI’S MARKETING STRATEGY TO INCREASE CUSTOMER SATISFACTION Anisah, Nur; A, Gun Sukirman
Jurnal Insani Vol 10, No 2 (2023): Desember
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v10i2.537

Abstract

This study aims to describe or explain the marketing communication strategies employed by Aik Kopi in an effort to improve customer satisfaction. The method used in this study is a qualitative descriptive research method, employing purposive sampling to select four competent informants capable of answering all questions in this study. Data in this study were obtained from interviews with selected informants, written data, and researcher observations. To enhance customer satisfaction, the owner of Aik Kopi employs an integrated marketing communication (IMC) strategy. The results of this study indicate that the integrated marketing communication strategies implemented by Aik Kopi include advertising, direct sales, sales promotions, public relations activities, and publicity by supporting small and medium enterprises (SMEs) and employing local residents near the Aik Kopi café, as well as humanitarian activities such as fundraising and providing assistance to orphaned children. Meanwhile, to enhance customer satisfaction, Aik Kopi implements communication strategies such as improving coffee product quality, providing friendly service, and creating a comfortable ambiance.
KOMPETENSI KOMUNIKASI ANTARBUDAYA SEBAGAI SARANA MEMBANGUN KERUKUNAN DI MASYARAKAT A, Gun Sukirman
Jurnal Insani Vol 3, No 1 (2016): JUNI
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v3i1.456

Abstract

Competency of intercultural communication is very important, especially in Indonesia which consists of diverse ethnicities, races, and religions. Frequently conflicts between ethnics, races, and religions took place.This study described problem how is competency of intercultural communication from Catholic Church Santo Servatius at Kampung Sawah, Jati Melati, Bekasi City to build relationship between Catholic congregation and local community, what is competency of intercultural communication should be done by Catholic Church Santo Servatius Kampung Sawah Bekasi and how to build a communication intercultural pattern by Catholic Church Servatius Kampung Sawah Kota Bekasi. The goal is to know about competency of intercultural communication and to determine the pattern of communication intercultural by Catholic Church Santo Servatius Kampung Sawah. The theory associated with this research is communication intercultural theory and symbolic interaction. The subject of this study is congregation of Catholic Church Santo Servatius Kampung Sawah Bekasi. The subject used a qualitatif research with a case study. Data collection technique is using observation, deeply interview and documentation.The fact results was found in the field is competency of intercultural communication of Dewan Paroki Catholic Church of Santo Servatius Kampung Sawah to build relations between the congregation in church and local communities Kampung Sawah through a cultural approach and developing cultural wisdom Kampung Sawah with inculturation culture of Kampung Sawah Betawi, and how to build communication with others religions and ethnics with actively. So the congregation in church and the local community can living together in harmony and peace situation. Intercultural communication through local cultural approach is very effective in creating harmony between religions.
Co-Authors Anisah, Nur