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Darini, Sri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Journal : Prosiding SeNTIK STI

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Pengaruh Kualitas Produk, Harga, Promosi, dan Lokasi terhadap Keputusan Pembelian (Studi Kasus Konsumen Mie Gacoan Cabang Gejayan, Yogyakarta) Muriya, Septy; Darini, Sri; Kholisoh, Luluk; Ekowati, Dhiana; Margiutomo, Sapta Aji Sri
Prosiding Seminar SeNTIK Vol. 9 No. 1 (2025): Prosiding SeNTIK 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Kualitas produk, harga, promosi, dan lokasi terbukti berpengaruh signifikan secara parsial dan simultan terhadap keputusan pembelian konsumen Mie Gacoan. Analisis menggunakan regresi linier berganda dengan 100 responden.
Co-Authors Dhiana Ekowati Luluk Kholisoh Muriya, Septy