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All Journal As-Syirkah: Islamic Economic & Financial Journal
Kurniawan, I Made Rai Yoga
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Store Atmosphere dan Promosi Terhadap Minat Beli di Bali Pet Nirvana Seminyak Kurniawan, I Made Rai Yoga; Lestari, Ni Putu Nina Eka
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

                This study aims to analyze the influence of store atmosphere and promotions on consumer purchasing interest at Bali Pet Nirvana Seminyak using quantitative methods. The population of this study is social media followers and customers at Bali Pet Nirvana Seminyak, where an accidental sampling technique was used to determine the sample size of 100 people. Later, the data from the study will be analyzed with the help of SPSS (Statistical Package for the Social Science), through the stages of research instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The results of this study show that store atmosphere and promotions can positively and significantly influence purchasing interest at Bali Pet Nirvana Seminyak, both in partial and simultaneous forms. This indicates the importance of creating a comfortable store atmosphere and effective promotional strategies in increasing purchasing interest.
Co-Authors Ni Putu Nina Eka Lestari