Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Simki Economic
Prayitta, Andrew Danielle
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi, Kualitas Layanan dan Branding Terhadap Loyalitas Pelanggan Menggunakan Dompet Digital Shopeepay sebagai Metode dan Teknik Pembayaran Saragih, Melva Hermayanty; Prayitta, Andrew Danielle
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.156

Abstract

This study aims to determine the effect of Promotion, Service Quality, and Branding on customer loyalty using the ShopeePay digital wallet as a payment method and technique. The study used quantitative methods sourced from respondents' questionnaires as the primary source of research. The research population is the ShopeePay digital wallet users in Jakarta and the sample is 106 people as respondents. Through simple regression, the result is that there is a significant effect of the Promotion, Service Quality and Branding variables on the Customer Loyalty variable. Meanwhile, through multiple regression, the result is that there is no significant effect between Promotion and Service Quality on Customer Loyalty, but there is a significant effect between Branding on Customer Loyalty.
Co-Authors Saragih, Melva Hermayanty