Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Business Management
Pereira, Lucas
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Business Management

 1 
The Influence of Online Advertising on Sales in the Marketplace Pereira, Lucas
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10375

Abstract

This study aims to analyze the influence of online advertising on marketplace sales. The approach used in this study is a quantitative approach with an explanatory research type. The population in this study was business actors who actively use advertising features on marketplace platforms, with a purposive sampling technique. Data were collected through questionnaires and sales report documentation, then analyzed using simple linear regression, t-test, and coefficient of determination. The results show that online advertising has a positive and significant effect on marketplace sales. This is evidenced by a significance value smaller than 0.05 and a positive regression coefficient value. In addition, the effectiveness of online advertising is also reflected in increased impressions, click-through rates (CTR), and sales conversion rates. This study concludes that optimizing digital advertising strategies can improve sales performance sustainably if supported by product quality, competitive prices, and good service.
Co-Authors