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All Journal Journal of Social Commerce
Lubis, Rahma Fahmadina
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Economics, Econometrics & Finance

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Journal : Journal of Social Commerce

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Factors Influencing the Intention of Using Gopay by the Millennial Generation in Medan City: Extended Technology Acceptance Model Approach Lubis, Rahma Fahmadina; Daulay, Aqwa Naser; Aisyah, Siti
Journal of Social Commerce Vol. 6 No. 1 (2026): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v6i1.221

Abstract

The purpose of the study is to gain an in-depth understanding of how the Factors Affecting the Intention of Using Gopay by the Millennial Generation in Medan City: The Extended Technology Acceptance Model (TAM) Approach. The method used in this study is a quantitative approach with the IBM SPSS 26 tool. The population studied was the millennial generation who used digital payments, with 400 respondents through the purposive stratified sampling method, namely the sample extraction technique in the study where the researcher deliberately chose participants who had specific characteristics or criteria that were relevant to the research objectives. The results of the study show that perceived ease of use, perceived usefulness, perceived trust, perceived security, social influence and life competency have a significant effect on the intention of use.
Co-Authors Aqwa Naser Daulay Siti Aisyah