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All Journal VCD (Journal of Visual Communication Design)
Afolabi, Benjamin Eni-itan F.
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Arts Social Sciences

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Journal : VCD (Journal of Visual Communication Design)

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Adapting Flat Design Concept in Digital Graphics to Wayfinding Signage Development: Redirecting Movement and Recreating the Environment Siyanbola, Afeez Babatunde; Oladesu, Johnson O.; Afolabi, Benjamin Eni-itan F.; Uzzi, Festus O.
VCD: Journal of Visual Communication Design Vol. 8 No. 1 (2023): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.3207

Abstract

People visiting built environments are desirous of accomplishing their aim of visiting such place within the shortest possible time, devoid of negative feelings/ spatial anxiety. Meanwhile, some environment such as hospital, academic setting among others are known for complex structures whereby navigation can become daunting especially when characterised by poor wayfinding system. This therefore necessitated a study on development of wayfinding signage adapting flat design which ordinarily was a design concept invented for digital screens. Innovatively, the wayfinding system was printed for Fine and Applied Arts Building, Olabisi Onabanjo University, Ibogun Campus, relying also on colour psychology, typography, shape and user experience. Research method adopted for the study was mixed method: experimental and survey. User perception of the wayfinding system was sampled using questionnaire administered to 313 respondents. After thorough analysis, results indicated there is consistency in the interior and exterior signage colours, signage textual information are bold and descriptive. The wayfinding system with its shapes added better aesthetic to the environment. This study succeeded in demonstrating how creativity can be put into practise. Thus, recommended that Visual designers (especially in Africa) should be open to new and diverse design concepts for effective visual solution.
Beyond Aesthetics in Wall Art: Graphic Mural, Source of Public Health Education on Malaria Parasite Afolabi, Benjamin Eni-itan F.; Falusi, Tolulope Aduke; Adeloye, Abiodun Adebayo; Odewole, Peter Oluwagbenga
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5519

Abstract

Malaria remains a major public health challenge in Nigeria, contributing significantly to national morbidity and mortality rates. This study explores how graphic murals can function as a non-clinical approach to public health education, using creative visual design to raise awareness about malaria prevention and control. The research specifically investigates the relevance and impact of wall art as a visual communication tool among students of Olabisi Onabanjo University (OOU), Ibogun Campus. Anchored on the diffusion of innovation theory, the study applied a survey method supported by descriptive qualitative analysis to examine students’ frequency of malaria infection, perceptions of visual health communication, and responses to a designed educational mural. The findings revealed a high prevalence of malaria among students and insufficient institutional health interventions. The mural successfully served as an effective educational medium, improving students’ awareness of malaria parasites and prevention measures. These results suggest that graphic murals can serve as accessible, community-based platforms for health communication, extending beyond aesthetic purposes to influence behavior and promote wellbeing. The study recommends broader adoption of creative public health campaigns and institutional support for integrating art-based design strategies into health education initiatives.
Co-Authors Adeloye, Abiodun Adebayo Falusi, Tolulope Aduke Odewole, Peter Oluwagbenga Oladesu, Johnson O. Siyanbola, Afeez Babatunde Uzzi, Festus O.