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Mia Oktari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Journal of Strategic Behaviour Accounting (JSBA)

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ANALYSIS OF SALES STRATEGY AND ITS IMPACT ON THE FINANCIAL STATEMENTS OF MOTORCYCLE DEALERS IN LEMBANG Mia Oktari; Tubagus Akbar
Journal of Strategic Behaviour Accounting Vol. 1 No. 01 (2025): Vol. 01 No. 01 2025
Publisher : Kampus 5 Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsba.v1i01.42086

Abstract

This study aims to analyze the influence of sales strategy on financial performance at a Honda motorcycle dealer located in Lembang. The approach used in this study combines theoretical concepts in sales management with financial performance indicators in the field. Various sales strategies such as promotional activities, customer service, pricing, and distribution channel optimization were analyzed to see the extent of their contribution to revenue, profit margins, and overall financial health. The results of the study show that a well-designed and consistently executed sales strategy is able to have a significant positive impact on improving the dealer's financial performance, as well as supporting business growth and sustainability in competitive market competition.
Co-Authors Tubagus Akbar