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All Journal Southeast Asian Journal of Service Management
Peter Ikpeazu
Department of Business Administration & Management, Federal Polytechnic Idah, Nigeria
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Southeast Asian Journal of Service Management

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Subscribers’ social factors and adoption of self-service platforms in Delta State Peter Ikpeazu
Southeast Asian Journal of Service Management Vol. 2 No. 3 (2025): Consumer Engagement and Digital Influence
Publisher : Faculty of Business and Economics, University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/seajsm.v223

Abstract

Abstract. This study aims to examine the socio-economic factors influencing the use of digital service delivery touch-points among MTN and DStv subscribers in Delta State, Nigeria. Specifically, it investigates the effects of peer group influence, awareness, and demographic characteristics such as gender, age, educational qualification, and occupation on the usage of mobile self-service applications. A cross-sectional survey design was employed, and data were collected through structured questionnaires distributed to 381 MTN and DStv subscribers. The data were analysed using descriptive statistics and inferential statistics with the aid of SPSS. The findings of this research proved that peer group influence, awareness, and demographic characteristics have significant effects on the usage of self-service applications among MTN and DStv subscribers.  
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