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All Journal JURTEKSI Journal of Information Systems and Informatics
Mira Afrina
Sriwijaya University
Computer Science & IT

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Journal : Journal of Information Systems and Informatics

 1 
Analyzing the Impact of Review Sentiment on Carpentry Product Sales: Evidence from Tokopedia Agung Chandra Kharisma; Muhammad Haykal Alfariz Saputra; Ali Ibrahim; Mira Afrina
Journal of Information System and Informatics Vol 8 No 1 (2026): February
Publisher : Asosiasi Doktor Sistem Informasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63158/journalisi.v8i1.1412

Abstract

The rapid growth of e-commerce in Indonesia has increased the importance of consumer reviews as signals influencing purchasing decisions. This study examines the relationship between review sentiment and sales performance in the carpentry tools category on Tokopedia. Using a 2019 Kaggle dataset consisting of 1,826 reviews across approximately 60 products, we apply an NLP-based pipeline to classify review sentiment into positive, neutral, and negative categories. Sentiment labeling combines rating-based rules and a TF-IDF + Logistic Regression baseline, with additional evaluation using IndoBERT. Product-level metrics—including the proportion of positive sentiment (pos_share), average rating, and units_sold (sales proxy)—are analyzed using descriptive statistics, correlation analysis, and cross-sectional OLS regression. The findings reveal that, in this snapshot dataset, the association between positive sentiment share and log(units_sold + 1) is weak and statistically limited, suggesting that sales variation cannot be explained solely by sentiment polarity or average ratings without considering other commercial factors. These results highlight the importance of incorporating contextual variables and temporal design in future research. Practically, the study suggests that sellers should monitor not only sentiment polarity but also the informational richness of reviews to strengthen reputation management strategies.
Determinants of Impulsive Buying During Shopee Flash Sales: Ajzen’s Theory of Planned Behavior Approach Alif Baidhawi; Mira Afrina; Ken Ditha Tania; Rizka Dhini Kurnia
Journal of Information System and Informatics Vol 8 No 1 (2026): February
Publisher : Asosiasi Doktor Sistem Informasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63158/journalisi.v8i1.1452

Abstract

This research investigates the psychological elements that affect consumers’ impulsive buying behavior during Shopee flash sale events using the TPB. This inquiry employs a quantitative causal approach using survey data from 154 Shopee users engaged in flash sale purchases. Data were analyzed using a variance-based structural equation modeling approach with SmartPLS. The findings indicate that AT, SN, and PB jointly demonstrate significant effects on impulsive buying intention (β = 0.401; β = 0.395; β = 0.161), jointly explaining 59.9% of its variance. In addition, impulsive buying intention demonstrates a strong influence on actual impulsive buying behavior (β = 0.656, p < 0.001), accounting for 43.1% of the behavioral variance. Among the antecedents, attitude represents the most dominant predictor of intention, followed by subjective norms. A key advancement of this research stems from the integration of the TPB framework within flash sale contexts, positioning impulsive buying intention as a central psychological mechanism under conditions of time pressure. from a practical standpoint, the findings suggest that Shopee sellers and digital marketers should emphasize benefit-oriented messaging, urgency cues, and social validation features such as reviews, real time purchase indicators, and influencer endorsements to strengthen consumers’ impulsive buying intention during flash sale campaigns.
Co-Authors Agung Chandra Kharisma Ali Ibrahim Alif Baidhawi Fathoni Fathoni Jahda Rusti Putri Ken Ditha Tania Muhammad Haykal Alfariz Saputra Rizka Dhini Kurnia Rugaiyah Balqis