Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Comprehensive Science
Ranti, Goutty
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Comprehensive Science

 1 
Employer Branding dalam Menarik Generasi Z di Dunia Kerja Sunarto, Sunarto; Ranti, Goutty
Journal of Comprehensive Science Vol. 5 No. 4 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i4.4142

Abstract

The rapid development of digital technology has transformed the dynamics of the workforce, especially with the entry of Generation Z into the job market. Generation Z has distinct characteristics and expectations compared to previous generations, such as prioritizing work-life balance, transparency, and alignment with personal values. In this context, employer branding plays a crucial role in attracting the attention of this generation. This study aims to examine the role of employer branding in attracting Generation Z to the workplace and to analyze effective strategies for building a positive image as an employer. The research uses a quantitative approach with the type of explanatory research. Data was collected through questionnaires distributed to Generation Z respondents, especially final year students and fresh graduates, then analyzed using statistical techniques. The findings reveal that strong employer branding increases Generation Z's interest in applying for jobs, with social media serving as the primary channel for conveying company information. Additionally, the alignment of individual values with the organization is essential in enhancing attraction to the company. This research provides insights for companies to design relevant and authentic employer branding strategies to attract top talent from Generation Z.
Co-Authors Sunarto Sunarto