Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol. 4 No. 1 (2013): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)

PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP MINAT BELI KONSUMEN

Jatmiko, Robby (Unknown)

Article Info

Publish Date
21 Oct 2018

Abstract

The purpose of this study is to test whether the source credibility affectsbuying intention. The influence that endorser credibility dimensions (i.e.attractiveness, trustworthiness and expertise) have on purchase intentions of100 young consumers has been examined. The results showed that all of thethree credibility dimensions have a positive relationship with purchaseintention.

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Journal Info
Jurnal Ilmu Manajemen dan Akuntansi Terapan
Website

Abbrev

jimat

Publisher

STIE Totalwin Semarang

Subject

Economics, Econometrics & Finance

Description

JIMAT : Jurnal Ilmu Manajemen dan Akuntansi Terapan dalam publikasi berada pada bidang : - Manajemen - Manajemen Keuangan - Perilaku Organisasi dan Menajemen Sumber Daya Manusia - Manajemen Pemasaran - Manajemen Teknologi dan Inovasi - Manajemen Hubungan Industri - Strategi Manajemen - Sistem ...