PENGARUH LOYALITAS TERHADAP TENAGA PENJUAL, DAN LOYALITAS TERHADAP TOKO PADA PERILAKU WORD OF MOUTH

Mulyanto, Kukuh

Jurnal Ilmu Manajemen dan Akuntansi Terapan
Vol. 3 No. 1 (2012): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)

The purpose of this research was to examine empirically the correlation between loyalty tosalesperson and loyalty to the store. The subjects of this research were 98 customer of Distro,taken from population using purposive sampling technique. Data analyze instrument used by thewriter is SPSS 17.Data analyze result shows that the research model has well appropriateness and all hypothesis ofthe study are able to be evidenced. Summary said that loyalty to salesperson, and loyalty to thestore are positively effected to word of mouth behavior.Based on the result of the study, managerial implication given to the company is suggestion orinput to management to give more concern at the loyalty to the store, as it is the most dominantfactor effected to word of mouth.