Jurnal Manajerial
Vol 4 No 2 (2017): JURNAL MANAJERIAL

PENGARUH HARGA DAN FASILITAS TERHADAP KEPUASAN KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA PERUMAHAN PONDOK PERMATA SUCI GRESIK

ELLA ISDA ALFA SETIA DIATY (Unknown)

Article Info

Publish Date
08 Oct 2018

Abstract

This study aims to determine the direct and indirect effects of prices and facilities on decision makers and customer satisfaction in the Pondok Permata Suci housing in Gresik. The research data was obtained from the distribution of questionnaires to 100 respondents who bought and resided in PSS using proportional sampling techniques. Tests are carried out using path analysis techniques. The results showed that prices and facilities have a direct effect on purchasing decisions, purchasing decisions have a direct effect on consumer satisfaction, prices and facilities have a direct effect on consumer satisfaction, and prices and facilities have an indirect effect on customer satisfaction through purchasing decisions

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Journal Info
Jurnal Manajerial
Website

Abbrev

manajerial

Publisher

Universitas Muhammadiyah Gresik

Subject

Decision Sciences, Operations Research & Management

Description

The Managerial Journal is published by Management Department, Faculty of Economics and Business University of Muhammadiyah Gresik, twice a year in January and Juli. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article ...