Jurnal Manajerial
Vol 4 No 2 (2017): JURNAL MANAJERIAL

PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN (STUDI PADA LAPANGAN FUTSAL HIDAYAT FUTSAL SQUARE)

ROCHMAT HIDAYAT HARIYONO (Unknown)

Article Info

Publish Date
08 Oct 2018

Abstract

This study aims to examine the effect of Product Quality, Service Quality, and Price Perception on Customer Satisfaction. The number of samples in this study were 100 futsal Hidayat Futsal Square customers. Analysis of the data used is multiple linear regression analysis. The results of this study conclude that the results of partial testing of Product Quality have a significant effect on customer satisfaction, Service Quality has a significant effect on customer satisfaction, and Price Perception has a significant effect on customer satisfaction

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Journal Info
Jurnal Manajerial
Website

Abbrev

manajerial

Publisher

Universitas Muhammadiyah Gresik

Subject

Decision Sciences, Operations Research & Management

Description

The Managerial Journal is published by Management Department, Faculty of Economics and Business University of Muhammadiyah Gresik, twice a year in January and Juli. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article ...