eBA Journal: Journal Economic, Bussines and Accounting
Vol 1 No 2 (2015): eBA JOURNAL

“ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN PRODUK AIR MINERAL PADA CV. AIDRAT PACIRAN LAMONGAN

Mudzakkir, Ahmad (Unknown)



Article Info

Publish Date
01 Jul 2015

Abstract

Analisis is marketing strategy in the effort increase Mineral Water product sell on CV. AIDRAT Paciran Lamongan. constitute one of effort which moves at potion sell area saji's ready mineral water namely Aidrat's Mineral Water. To know how big sell step-up that did by firm. In analisis statistic analisis utilizes this research linear regression bifilaring to sees one how far promotion factor (X1) and distribution (X2) to grocer (Y. ). Result that gotten by following it wills be entry on CV. Aidrat Lamongan. Regression analysis points out that quality factor constitute factor that have sizeable influence to keputusa Mineral Water product sell Aidrat (Y. ) padaCV. Aidrat Lamongan. analisis's count collectively utilize quiz f acquired appreciative Fhitung as big as 14,932, this promotion variable matter (X1), and distribution (X2) ala togethering to have positive influence to sell (Y. ). Partially pass through quiz t one was done by writer at gets result as big as 1,743 (t1) promotion variable matter (X1) giving influence that signifikan to sell (Y. ) and variable distribution (X2) gotten by result as big as 5,178 (t2)  giving influence that signifikan to sell (Y. ) Between that free variable variable distribution (X2) having the most influence dominant to buy decision (Y. ).

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Journal Info

Abbrev

eba

Publisher

Subject

Economics, Econometrics & Finance

Description

eBA Journal: Journal Economic, Bussines and Accounting Jurnal eBA merupakan jurnal ekonomi, bisnis dan akuntansi yang memuat artikel mengenai kajian, telaah, penelitian, perkembangan pemikiran kebijakan ekonomi, atau hasil pertemuan ilmiah bidang ekonomi. Jurnal ini diterbitkan Fakultas Ekonomi ...