Jurnal Inovasi Bisnis (Inovbiz)
Vol 7, No 1 (2019)

MENCIPTAKAN STARTUP YANG SUSTAINABLE DAN PROFITABLE DI LINGKUNGAN ENTREPRENEUR UNIVERSITY

Yuni Mutia Astiti (Universitas Indonesia)
Martani Huseini (Universitas Indonesia)



Article Info

Publish Date
26 Jun 2019

Abstract

This article is conducted on a simple question: how can a university create a sustainable and profitable startup? At present it is very difficult to predict changes in the future because even if conducting market research the results change rapidly. This is feared to have an impact on the existence of startups that are present in Indonesia so that they are unable to fulfill the consumers' desires for the products or services created by the startup. A traditional management has not been able to overcome uncertainty in the future. Therefore, the concept of an entrepreneur university is needed and also a more comprehensive method to deal with it. The purpose of this research is to build a startup at an entrepreneur university environment. The output of this research is in the form of a table of operationalisation of concepts that are expected to be used to help the success of startups created through an entrepreneur university.

Copyrights © 2019






Journal Info

Abbrev

IBP

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or ...