Buletin Penelitian Sosek
Vol 19, No 37 (2017)

Perluasan Pasar dan Model Kemitraan Beras Organik di Kecamatan Uepai Kabupaten Konawe

Yusria, Wa Ode (Unknown)
Rosmawaty, Rosmawaty (Unknown)
Batoa, Hartina (Unknown)

Article Info

Publish Date
01 Sep 2017

Abstract

The aim of this study was to measure the ability of organic rice products (competitiveness) in accessing markets (Market Share). The research used market share analysis for answering the research objective. The research results showed that the ability of product (organic rice) based on variant analysis is influenced not only by price but also non-price factors. The percentage value of the price factor (65.06%) was greater than the non-price factor (34.94%). The price factor was influenced by the product’s competitiveness and consumer purchasing power. While the non-price factor was affected by distribution or products salesman and products that were marketed.

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Journal Info
Buletin Penelitian Sosek
Website

Abbrev

sosek

Publisher

Universitas Halu Oleo

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary

Description

Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo (BPSosek Faperta, p-ISSN: 1410-4466 e-ISSN: xxxx-xxxx) adalah terbitan open-access yang diterbitkan oleh Fakultas Pertanian, Universitas Halu Oleo Indonesia sejak tahun 2007. BPSosek menyediakan media daring untuk ...