KAJIAN TENTANG EFEKTIVITAS PESAN DALAM KOMUNIKASI

Zikri Fachrul Nurhadi (Program Studi Ilmu Komunikasi, Peminatan Public Relations, Universitas Garut)
Achmad Wildan Kurniawan

Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian
Vol 3, No 1 (2017): April 2017 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian

Abstract. Message is one of the most important factors in communication. Therefore, there are some requirements in the effective communication so the message can result in feedback from communicant, namely: 1) The message which would be delivered has to be developed systematically, 2) Message delivered by communicator should be able to attract communicant, and 3) Message must be easily understood by communicant. Keyword: Efektivitas; Pesan; Komunikasi