<![CDATA[This paper discusses the ideology implied in an advertisement. The discussion does not focus uponthe busi» uf the ideology und its schools, but instead on how an advertisement acts as a means o f capitalism./\s the media o f an ideology, an advertisement not only reflects reality but also represents the social realitythat often transforms ideological meaning. As a social representation, an advertisement is a language,covered by an accumulation o f values, choices and interests which are integrated within the capitalist systemand which eventually fosters the development o f consumerism.Keywords: ideology, advertisement, capitalism.]]>
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