LAYAR: Jurnal Ilmiah Seni Media Rekam
Vol 4, No 2 (2017): Struktur Visual

KONTRIBUSI RATING NIELSEN AUDIENCE MEASUREMENT INDONESIA (Pada Sinetron Tukang Bubur Naik Haji The Series di RCTI)

Haryanto, Dwi (Unknown)



Article Info

Publish Date
19 Mar 2019

Abstract

Tukang Bubur Naik Haji is a television series on RCTI carrying religious and comedy genres. The popularity and continuation of Tukang Bubur Naik Haji: The Series since its beginning of the show on May 28, 2012 has ignited the issue that rating also contributes in maintaining the series continuation. The research is conducted to discuss about the contribution of rating based on Nielsen Audience Measurement Indonesia to thecontinuation of Tukang Bubur Naik Haji: The Series. The purpose of the research is to know the contribution given the research media to the success of a television show program as well as given the rating by Nielsen Audience Measurement Indonesia to the continuation of Tukang Bubur Naik Haji: The Series on RCTI. The result of the research is that the rating based on Nielsen Audience Measurement Indonesia plays an important role in the continuation of Tukang Bubur Naik Haji: The Series because in television industry business, rating is the currency used to sell the slot of shows as how Tukang Bubur Naik Haji offers to the advertising.

Copyrights © 2017






Journal Info

Abbrev

layar

Publisher

Subject

Arts Languange, Linguistic, Communication & Media

Description

LAYAR merupakan jurnal ilmiah pada bidang seni media rekam. Terbit dua kali setahun pada bulan Juni dan Desember. Jurnal ini terfokus ke dalam tulisan yang diangkat dari hasil kajian dan penelitian di bidang media rekam: 1) Film. 2) Televisi. 3) Fotografi. 4) Animasi. 5) ...