JURNAL LENTERA BISNIS
Vol 1, No 2 (2012): JURNAL LENTERA BISNIS

PENGARUH MUTU PELAYANAN DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN

Aspizain Chaniago (POLITEKNIK LP3I JAKARTA)

Article Info

Publish Date
21 Aug 2017

Abstract

Through quantitative analysis approach to correlation analysi sof service quality and customer valueto customer loyalty, conducted the data collection questionnaire and the analyzed with SPSS so we get the conclusion there is a significant influence ofservice qualityon custome rloyalty, high quality of service that will deliver high-impact customer loyalty. There significant influence of customer value on customer loyalty, high customer value will impact thigh customer loyalty. Studies have shown the influence of service quality on customer loyalty and customer value effect on customer loyalty to fit empirical results with previous studies.Kata Kunci :Mutu Pelayanan, Nilai Pelanggan, Loyalitas Pelanggan.

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Journal Info
JURNAL LENTERA BISNIS
Website

Abbrev

jrlab

Publisher

Politeknik LP3I Jakarta

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis. ...