BALANCE: Economic, Business, Management and Accounting Journal
Vol 11 No 02 (2014)

POSITIONING GARUDA INDONESIA BERDASARKAN PERSEPSI PENUMPANG RUTE PENERBANGAN SURABAYA - JAKARTA

Andrys Daud (STIE “Urip Sumoharjo” Surabaya)

Article Info

Publish Date
31 Jul 2014

Abstract

The  positioning research  is  important  doing  by  marketer while  competition increases  sharply  in  the  industries.    This  research  purposes  to  know  the position of six airlines in the Surabaya-Jakarta flights in perceptual map. Garuda Indonesia and Batik Air has position as priority airline for full service carrier and the others (Air Asia, Citilink, Lion Air and Sriwijaya Air) for low cost carrier. This research shows that Garuda Indonesia tends had position relatively close from ideal brand position in the perceptual map.Keywords: Airlines competition, positioning,, ideal brand

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Journal Info
BALANCE: Economic, Business, Management and Accounting Journal
Website

Abbrev

balance

Publisher

Universitas Muhammadiyah Surabaya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

BALANCE merupakan jurnal yang diterbitkan oleh Fakultas Ekonomi & Bisnis Universitas Muhammadiyah Surabaya. Jurnal ini menfokuskan pada publikasi hasil penelitian dan artikel ilmiah tentang ekonomi, bisnis, manajemen dan ...