Jurnal Ilmiah Manajemen "E M O R"
Vol 3, No 1 (2019): Juni

PENGARUH KUALITAS WEBSITE DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA APLIKASI MOBILE SHOPEE

Nur Chotimah (IKIP Muhammadiyah Maumere)

Article Info

Publish Date
01 Jun 2019

Abstract

The purpose of this study was to determine the user's perception of the quality of the website owned by the Mobile Application Shopee and the effect from variable quality of website and trust in online purchasing decisions. The study was conducted on 138 respondents who are students at IKIP Muhammadiyah Maumere. Dimensions WebQual: usebaility, information quality and interaction quality is used to measure the quality of a website. The Results of the research indicate that the quality of the website is good, than website quality and trust factor proved to be positive and significant influence the online purchasing desicion.

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Journal Info
Jurnal Ilmiah Manajemen "E M O R"
Website

Abbrev

emor

Publisher

Universitas Muhammadiyah Luwuk

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmiah Manajemen "Emor" (Ekonomi Manajemen Orientasi Riset) diterbitkan 2 kali setahun yaitu pada bulan Juni dan bulan Desember sebagai media publikasi ilmiah dalam pengkajian dan pengembangan ilmu manajemen. Jurnal Emor berisi gagasan, laporan hasil penelitian serta pembahasan teori dan ...