JURNAL EKOBIS DEWANTARA
Vol 1 No 11 (2018): JURNAL EKOBIS DEWANTARA

PENGARUH FIRM IMAGE DAN AFFECTIVE LOYALTY TERHADAP WORD OF MOUTH PADA KONSUMEN PRODUK KOSMETIK WARDAH DI YOGYAKARTA

erika ayu cahyapuspita (Unknown)

Article Info

Publish Date
15 Jan 2019

Abstract

This study aims to examine the effect of firm imageand affective loyalty on WOM. This research was conducted in 162 respondents in Yogyakarta with respondents who used anad bought wardah cosmetic products once or more. The resultsof this study indicate: 1)firm image has a positive effect on WOM, 2) affective loyalty has a positive effect on WOM.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL EKOBIS DEWANTARA
Website

Abbrev

ekobis

Publisher

Universitas Sarjanawiyata Tamansiswa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekobis Dewantara Fakultas Ekonomi berfokus pada artikel penelitian tentang topik Manajemen Keuangan, MSDM, Manajemen Strategi, dan Manajemen ...