<![CDATA[public awareness on the issue of environmental pollution from the company's activities to be very important. Public concern for the environment has grown rapidly and become a major issue as a result of global warming, many companies that pay attention to the use to explore the green surroundings. Result: The perception of the value of a positive effect on repeat purchase intention; risk perception negatively affect repeat purchase intention; confidence can mediate perfect (perfect mediation) perception of the value of the repeat purchase intention; confidence can run private mediate partial (partial mediaton) perception of risk to re-purchase intention; and confidence positive effect on repurchase intention. Suggestions for further research: the research done on the manufacturing industry products and services; subsequent studies add some other mediating variables that can be studied as the locus of control both LOC internal and LOC external. Limitations of the study: the lack of information provided by the manufacturer or sales in environmentally friendly air conditioning products; lack of knowledge of respondents would impact caused by cooling the room. Keywords: Value Perception, Risk Perception, Repurchase Intention, Trust]]>
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