Matrik : Jurnal Manajemen dan Teknik Industri Produksi
Vol 15 No 2 (2015)

PENGEMBANGAN STRATEGI PENINGKATAN DAYA SAING PRODUK BATIK DENGAN MENGGUNAKAN ANALISIS VALUE CHAIN

Suhartini Suhartini (Unknown)

Article Info

Publish Date
01 Oct 2018

Abstract

Batik industry development is very rapid. This will increase the economic value added and employment.and expected to increase in country's foreign exchange. This purpose can be success with approach strategy is value chain analysis and implemented, SWOT, Competitiveness Diamond and Critical Success Factor. Value Chain Analysis can be used as a strategic analysis tool for better understanding of the competitive advantage, which the company can increase the value added (value added) and a decrease in cost to make the business more competitive. The result of this study is recommendations of strategic. The recommendation can be increase of batik industry productivity.

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Journal Info
Matrik : Jurnal Manajemen dan Teknik Industri Produksi
Website

Abbrev

matriks

Publisher

Universitas Muhammadiyah Gresik

Subject

Engineering Industrial & Manufacturing Engineering

Description

Matrik Journal is published by Industrial Engineering Department, Faculty of Engineering University of Muhammadiyah Gresik, twice a year in March and September. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article ...