Matrik : Jurnal Manajemen dan Teknik Industri Produksi
Vol 14 No 1 (2013)

PENINGKATAN KUALITAS LAYANAN DALAM USAHA BENGKEL SEPEDA MOTOR DENGAN MENGGUNAKAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) DAN PERENCANAAN PENGEMBANGAN STRATEGI

Muhammad Choirul Nisyam (UD Mekar Jaya)



Article Info

Publish Date
23 Mar 2013

Abstract

In developing a business workshop , garage entrepreneurs should be able menyesesuaikan general desire among consumers maintain quality , trust, loyalty and closeness with konsumen.Menggaris underscore the problems above , the need for a study to determine the direction of what are the attributes for desired by consumers terhada workshop JAYA MEKAR motors in kaitanya proposals for improving the quality and strategi.Salah one method that can capture the desires of consumers is Funcyion quality Deployment ( QFD ) Yag tool used to analyze customer need , and to know the SWOT Strengths , Weaknesses , opportunuties , Threats and strategies for the SWOT matrix SO ( Strength and Opportunities) , WO ( Weaknesesse and Opportunities) , ST ( Strength and Threats ) , and WT ( Weaknesess and Threats ) . Technical response in improving the quality of the bike shop on the House OF MEKAR JAYA Capacity Building Technical quality is the mechanical application of SOS ( service Operations , Done quickly and accurately , Development of communication skills , consistently 5S Implementation , leisure lounge area to relax , minimum stock Standardization spear parts , addition Free Hotspot area , fan , toilet , music , parts handling claims Development , Implementation and competition mechanical competence , Network Development authorized workshops , implementation of marketing programs servicing , workshop equipment Standards

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Journal Info

Abbrev

matriks

Publisher

Subject

Engineering Industrial & Manufacturing Engineering

Description

Matrik Journal is published by Industrial Engineering Department, Faculty of Engineering University of Muhammadiyah Gresik, twice a year in March and September. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article ...