MABIS: Manajemen dan Bisnis
Vol 7, No 2 (2008): SEPTEMBER 2008

PERSEPSI BAURAN PEMASARAN TERHADAP KEPUTUSAN PEN GGUN A AN KEMBALI JASA EKSPEDISI MUATAN KAPAL LAUT

., Evianah (Unknown)



Article Info

Publish Date
01 Sep 2008

Abstract

The purpose of this of this research is to find out of marketing mixed perception on repurchase decision the EMKL companies. Analytical tool that the research employed was multiple linear regressions to know the effect of service users’ perception on the product, price, place, promotion, people, physical evidence, and process concerned with the repurchase decision the EMKL services. Hypotheses were verified by performing regression analysis (F-test) and partial testing (t-test). The result showed that the perception of service user on product, price, place, promotion, people, physical evidence, and process have significant effect on the repurchase decision. This could be seen from F-test of 10.884 larger than F table of 2.21. Thus, hypothesis starting that perception of the service users on product, price, place, promotion, people, physical evidence, and process had significant influence on repurchase decision the EMKL service was accepted.

Copyrights © 2008






Journal Info

Abbrev

mabis

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is ...