Jurnal Ilmiah Mahasiswa Manajemen
Vol 1, No 1 (2012)

PENGARUH FAKTOR DEMOGRAFI DAN ATRIBUT RITEL TERHADAP FREKUENSI BELANJA KONSUMEN ELEKTRONIK DI SURABAYA

SALIM, SWIJIANA (Unknown)

Article Info

Publish Date
01 Jan 2012

Abstract

The purpose of the research is to examine the influence of factors of demography, and retail attributes on the shopping frequency at elektronic stores. The sample of respondents totals 103 people and the data collected are analyzed using the multiple linear regression. The result shows that the demography variable doesn’t have any significant effect on the dependent variable whereas the other independent variable does

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Journal Info
Jurnal Ilmiah Mahasiswa Manajemen
Website

Abbrev

JUMMA

Publisher

Universitas Katolik Widya Mandala Surabaya

Subject

Decision Sciences, Operations Research & Management

Description

Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu ...