PERANAN MANAJEMEN PERUBAHANDALAM PERTUMBUHAN ORGANISASI

SW, Suprihatmi

Jurnal Ekonomi dan Kewirausahaan
Vol 6, No 2 (2006): Ekonomi dan Kewirausahaan

ABTRACT Having a good comprehensive on a change management is necessary in the development of an organization. This change is caused by a dynamical change in the environment both internally and externally such as demography, technology, market, social-politics, strategy, and performance changes. The application of the change management will give a great contribution to the organization in supporting its process to be effective and efficient. There are three processes i.e. the choice process, trajectory process and change process. Key word : Management of Change, The Choices Process, Trajectory Process, Change Process.