Pentingnya Perusahaan Mengelola Hubungan Baik dan Fungsional dengan Pemangku Kepentingan

Arie I. Chandra (Program Studi Ilmu Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan)

Jurnal Administrasi Bisnis
Vol. 5 No. 2 (2009)

The face of business in today’s society is ever changing, highly dynamic and extraor-dinarily diverse. Some events are exciting, others depressing.But many reflect thebasic trends and underlying forces that shaping business and its stake holders.Thereare a complex relationship between competitor, government and mass media.Everybusiness has complex involvements with other people, groups and organizations inthe external environment. This article describes the connection between broad, ab-stract ways of thinking about business and the rest of the world relationship andspecific- practical ways of doing so.Keywords: Pemangku Kepentingan (Stake holder), Pesaing dan Aliansi, KebijakanPublik dan Manajemen Pemangku Kepentingan