ASEAN Journal on Hospitality and Tourism
Vol 16, No 1 (2018)

The Improvement of Creative Industries-Culinary SMEs in The Tourist Destinations of The Greater Bandung Region

Wardoyo, Munajat (Unknown)
Latif, Aqilah Nurul Khaerani (Unknown)



Article Info

Publish Date
25 Jun 2018

Abstract

This research aims as a consideration in formulating policies, regulations, strategies, and culinary tourism feasibility studies to be sustainable. The development of culinary products as a model for culinary tourism development in Indonesia. It aims to improve the welfare of small and medium creative industries in the food and beverage sector in the Greater Bandung area. The method used is the method of evaluating community participation, FGD and experiments. Data collection techniques with direct interviews and questionnaires. The data analysis method used is the general electric matrix. The results of this study indicate several things that must be considered by SMEs in eating and drinking to support the business, namely knowledge and experience, product uniqueness, product innovation, capital, the courage to do business, clear financial statements, proposals, cooperation with supply chains, and determining prices.

Copyrights © 2018






Journal Info

Abbrev

ajht

Publisher

Subject

Humanities Engineering Social Sciences

Description

The main purpose of this international refereed journal is to advance and foster tourism and hospitality education, research, and professionalism in the Southeast Asia region. The journal provides a vehicle for increasing awareness, consideration and analysis of issues in tourism and hospitality, ...